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David Cross Perform Trading Coach London Cambridge

“In my 25+ years in the financial markets I have experienced life as a graduate, trader, portfolio manager and leader at some of the worlds leading investment banks and hedge funds.  I have seen many different types of market environment and opportunity and also been fortunate to deal with an incredibly large range of personalities among the variety of managers, team-mates, rivals and colleagues I encountered along the way.

 

During that time I snatched defeat from the jaws of victory as an individual trader and a leader many times due to overconfidence and lack of it, ego, letting the noise and stress get in the way of decision making, getting the balance between leader, manager and trader wrong and many other issues too.  As I worked to face these mental challenges, improve my mindset and build additional skill sets I noticed how many other individuals and companies I interacted with faced similar issues and how neglected the psychological aspects of life and performing under pressure are within many disciplines.

 

Using the skills I developed over time I mentored dozens of people within trading, sales and management functions and helped them identify areas to work on and explore how they can work towards being their own best team-mate.  I have helped people manage difficult work environments, improve performances and happiness, build routines to deal with and rebound from poor results, achieve revenue and return goals, get that coveted promotion and helped many achieve career high compensation levels.  Also, maybe more importantly, I have helped people build robust mindsets, reduce & manage stress and anxiety better and build the confidence to ask more of themselves and not be afraid to fail.

 

More recently I have expanded into other areas and worked with people dealing with similar high-pressure environments including property, fintech start-ups and scale-ups and elite level sportspeople."

 

David Cross, CEO

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